The situation
This ecommerce brand relied heavily on Meta ads. Performance was solid, but sales were plateauing and competitors were capturing buyers searching directly on Google. Without a search presence, the brand was missing a key segment of high-intent traffic.
How we tackled it
We built a full Google strategy to complement Meta. Shopping campaigns captured bottom-of-funnel buyers while Performance Max uncovered new audiences. On Meta, we refined the creative strategy to drive awareness and top-of-funnel growth.
To tie both together we built cross-platform retargeting, so customers never slipped through the cracks. Whether they first engaged on Facebook, Instagram or Google, they were nurtured until purchase, with the same story everywhere they looked.
The outcome
£500k in under three months. Beyond the top-line number, the brand now had a diversified acquisition engine that reduced risk and built resilience. Retargeting performance jumped and repeat purchase rates improved as customers saw consistent messaging across every touchpoint.
Lessons learned
- Single-channel growth is fragile. Real stability comes from diversification.
- Meta and Google together create a catch-all funnel from discovery to conversion.
- Consistency across platforms boosts trust, conversions and long-term loyalty.
Conclusion
Diversification turned this brand from vulnerable to unstoppable. By aligning Meta and Google into one funnel, we unlocked £500k in three months and built a system that protects against platform volatility. Omnichannel is no longer optional; it is the growth engine of modern ecommerce.
